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Adam in ads: a thirty-year look at mediated masculinities in advertising in Finland and the US
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References

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  • 1981Culture's Consequences: International Differences in Work-Related Values20,542 cited
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  • 2008Qualitative Data Analysis17,410 cited
  • 1993Organizational culture and leadership16,462 cited
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  • 2017The Content Analysis Guidebook9,228 cited
  • 1997Focus Groups as Qualitative Research8,856 cited
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  • 1989Who is the Celebrity Endorser? Cultural Foundations of the Endorsement Process

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