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Book Review: Designing Qualitative Research · Study

WorkBook Review: Designing Qualitative Research

Edward F. McQuarrie1990

Work1990

Book Review: Designing Qualitative Research

Edward F. McQuarrie · Catherine Marshall · Gretchen Rossman

6,058 citations·0/0 files stored·Journal of Marketing Research

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Qualitative Research Methods and Applications Business and Management Studies Business Strategies and Management Research

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References

1985Naturalistic inquiry 2017The Discovery of Grounded Theory 1997Focus Groups as Qualitative Research 1988The Long Interview 1981Book Reviews: Qualitative Evaluation Methods 1985Qualitative data analysis: A sourcebook of new methods 1989Putting Consumer Experience Back into Consumer Research: The Philosophy and Method of Existential-Phenomenology 1988Alternative Ways of Seeking Knowledge in Consumer Research

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2008The qualitative content analysis process 2015Are We There Yet? Data Saturation in Qualitative Research 2021Memahami desain metode penelitian kualitatif 1997A Guide to Conducting Consensual Qualitative Research 2013Un sistema de clasificación de los diseños de investigación en psicología 2009An Introduction to Qualitative Research 2004INSTITUTIONAL ENTREPRENEURSHIP IN EMERGING FIELDS: HIV/AIDS TREATMENT ADVOCACY IN CANADA.

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Details

Year1990

Typeother

Published1990-08-01

VenueJournal of Marketing Research

ISSN-L0022-2437

Languageen

Citations6,058

Files0 public / 0

ShelfQualitative Research Methods and Applications

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doi10.1177/002224379002700312

openalex_workW2905927022

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2004Methodological rigour within a qualitative framework