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Limited-Interruption Advertising In Digital-Video Content
16 references·1 citing·56 second hop
Limited-Interruption Advertising In Digital-Video Content (2016)Limited-Interruption Advertising In Digit…Do You Recognize Its Brand? The Effectiveness of Online In-Stream Video Advertisements (2014)Do You Recognize Its Brand? T…Enhancing the Television-Viewing Experience through Commercial Interruptions (2009)Enhancing the Television-View…The Effect of Competitive Advertising Interference on Sales for Packaged Goods (2008)The Effect of Competitive Adv…An integrated model of advertising clutter in offline and online media (2008)An integrated model of advert…The Predictive Validity of Multiple-Item versus Single-Item Measures of the Same Constructs (2007)The Predictive Validity of Mu…Measuring the Intrusiveness of Advertisements: Scale Development and Validation (2002)Measuring the Intrusiveness o…The magical number 4 in short-term memory: A reconsideration of mental storage capacity (2001)The magical number 4 in short…The Limited Capacity Model of Mediated Message Processing (2000)The Limited Capacity Model of…Consumer Memory for Television Advertising: A Field Study of Duration, Serial Position, and Competition Effects (1997)Consumer Memory for Televisio…Advertising Repetition and Variation Strategies: Implications for Understanding Attitude Strength (1994)Advertising Repetition and Va…The Effects of Length, Content, and Repetition on Television Commercial Effectiveness (1993)The Effects of Length, Conten…Measurement error masks bipolarity in affect ratings. (1993)Measurement error masks bipol…Working Memory (1992)Working MemoryAdvertising Repetition: A Critical Review of Wearin and Wearout (1988)Advertising Repetition: A Cri…Effects of message repetition and position on cognitive response, recall, and persuasion. (1979)Effects of message repetition…Consumer Buying Intentions and Purchase Probability: An Experiment in Survey Design (1966)Consumer Buying Intentions an…The influence of pre-roll advertising VOD via IPTV and mobile TV on consumers in Korea (2019)The influence of pre-roll adv…A Paradigm for Developing Better Measures of Marketing Constructs (1979)An Empirical Examination of the Structural Antecedents of Attitude toward the Ad in an Advertising Pretesting Context (1989)Comparative fit indexes in structural models. (1990)WHY DO PEOPLE AVOID ADVERTISING ON THE INTERNET? (2004)Friends, Fans, and Followers: Do Ads Work on Social Networks? 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References

  • 2001The magical number 4 in short-term memory: A reconsideration of mental storage capacity6,778 cited
  • 1992Working Memory5,253 cited
  • 2007The Predictive Validity of Multiple-Item versus Single-Item Measures of the Same Constructs3,094 cited
  • 2000The Limited Capacity Model of Mediated Message Processing2,150 cited
  • 1979Effects of message repetition and position on cognitive response, recall, and persuasion.813 cited
  • 2002Measuring the Intrusiveness of Advertisements: Scale Development and Validation734 cited
  • 1966Consumer Buying Intentions and Purchase Probability: An Experiment in Survey Design579 cited
  • 1993Measurement error masks bipolarity in affect ratings.437 cited
  • 1988Advertising Repetition: A Critical Review of Wearin and Wearout346 cited
  • 2008An integrated model of advertising clutter in offline and online media259 cited
  • 1993The Effects of Length, Content, and Repetition on Television Commercial Effectiveness215 cited
  • 1997Consumer Memory for Television Advertising: A Field Study of Duration, Serial Position, and Competition Effects187 cited
  • 2008The Effect of Competitive Advertising Interference on Sales for Packaged Goods180 cited
  • 1994Advertising Repetition and Variation Strategies: Implications for Understanding Attitude Strength176 cited

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  • 2014Do You Recognize Its Brand? The Effectiveness of Online In-Stream Video Advertisements160 cited
  • 2009Enhancing the Television-Viewing Experience through Commercial Interruptions133 cited
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    • 2019The influence of pre-roll advertising VOD via IPTV and mobile TV on consumers in Korea13 cited