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Urban mobility is one of the crucial factors of quality of life in cities. Therefore, an effective mobility system and its holistic planning are of utmost importance for sustainable and quality development of urban centres. This paper focuses on holistic and integrated strategic planning of a mobility system. The used multi - step methodology was tested on a case of a city of Celje, Slovenia. With the first round of focus groups, information about the specific urban mobility system was gathered which was used to develop a SWOT matrix. This was the foundation for the execution of a second round of focus groups, where the output was a proposition for a strategic plan for mobility development in small and medium sized cities.
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