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Positioning Strategies of Universities: An Investigation on Universities in Istanbul
16 references·1 citing·45 second hop
Positioning Strategies of Universities: An Investigation on Universities in Istanbul (2016)Positioning Strategies of Universities: A…The role of trust in creating value and student loyalty in relational exchanges between higher education institutions and their students (2010)The role of trust in creating…Marketing the Institution to Prospective Students – A Review of Brand (Reputation) Management in Higher Education (2010)Marketing the Institution to …Understanding university image: a structural equation model approach (2009)Understanding university imag…Defining the essence of a university: lessons from higher education branding (2008)Defining the essence of a uni…Positioning strategies of international and multicultural‐oriented service brands (2007)Positioning strategies of int…Building a University Brand from Within: A Comparison of Coaches' Perspectives of Internal Branding (2006)Building a University Brand f…Do Universities Have “Successful” Brands? (2005)Do Universities Have “Success…The New Strategic Brand Management (2004)The New Strategic Brand Manag…Country image and international tertiary education (2002)Country image and internation…Higher education institution image: acorrespondence analysis approach (2001)Higher education institution …Developing a Positioning Strategy for a University (2001)Developing a Positioning Stra…Customer contributions and roles in service delivery (1997)Customer contributions and ro…Six Ps for four characteristics: A complete positioning strategy for the professional services firm—CPA's (1993)Six Ps for four characteristi…Six Ps for Four Characteristics (1993)Six Ps for Four Characteristi…Positioning your product (1982)Positioning your productPositioning: The Battle for Your Mind (1981)Positioning: The Battle for Y…Evaluating the influence of university ranking on the credibility and perceived differentiation of university brands (2022)Evaluating the influence of u…Customer-Oriented Approaches to Identifying Product-Markets (1979)Strategic Brand Concept-Image Management (1986)Image Variables in Multi-Attribute Product Evaluations: Country-of-Origin Effects (1984)Does image of country‐of‐origin matter to brand equity? 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References

  • 1981Positioning: The Battle for Your Mind1,069 cited
  • 1997Customer contributions and roles in service delivery968 cited
  • 2004The New Strategic Brand Management710 cited
  • 1982Positioning your product455 cited
  • 2008Defining the essence of a university: lessons from higher education branding401 cited
  • 2001Higher education institution image: acorrespondence analysis approach386 cited
  • 2010The role of trust in creating value and student loyalty in relational exchanges between higher education institutions and their students151 cited
  • 2002Country image and international tertiary education147 cited
  • 2009Understanding university image: a structural equation model approach139 cited
  • 2006Building a University Brand from Within: A Comparison of Coaches' Perspectives of Internal Branding108 cited
  • 2005Do Universities Have “Successful” Brands?83 cited
  • 2010Marketing the Institution to Prospective Students – A Review of Brand (Reputation) Management in Higher Education62 cited
  • 2007Positioning strategies of international and multicultural‐oriented service brands40 cited
  • 2001Developing a Positioning Strategy for a University34 cited
  • 1993Six Ps for four characteristics: A complete positioning strategy for the professional services firm—CPA's

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19 cited
  • 1993Six Ps for Four Characteristics19 cited
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    • 2022Evaluating the influence of university ranking on the credibility and perceived differentiation of university brands24 cited