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Impact of Consumer Decision-making Styles on Online Apparel Consumption in India
16 references·2 citing·55 second hop
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References

  • 1994Work and/or Fun: Measuring Hedonic and Utilitarian Shopping Value6,019 cited
  • 1997Reducing Buyer Search Costs: Implications for Electronic Marketplaces2,255 cited
  • 1986A Methodology for Profiling Consumers' Decision‐Making Styles1,182 cited
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2004
Gender differences in German consumer decision‐making styles
381 cited
  • 2005Attitude and age differences in online buying351 cited
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    • 2017The relationship between young consumers’ decision-making styles and propensity to shop clothing online with a smartphone22 cited
    • 2022Advertising Innovative Sustainable Fashion: Informational, Transformational, or Sustainability Appeal?10 cited