Marketing the Library in an On-line University to Help Achieve Information Literacy

Jennifer Murphy

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Library Science and Information Literacy Library Science and Information Web and Library Services

Abstract

An entrepreneurial librarian takes the embedded librarian concept one step further at a completely on-line university and markets the virtual library to students, faculty and administration rather than wait for customers to come to the library. York and Vance (2009) make the observation that “one obstacle to marketing an embedded librarian service is that there is no consensus on what to call this practice” (p. 206). This librarian agreed and as her goal was to “win favor and confidence by imperceptible degrees” (Merriam-Webster, 2013) she chose to call it insinuation of the library.

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2004Information Literacy and Higher Education: Placing the Academic Library in the Center of a Comprehensive Solution 2009Taking Library Instruction into the Online Classroom: Best Practices for Embedded Librarians 2003Establishing our presence in courseware: Adding library services to the virtual classroom 2011Factors Influencing Virtual Patron Satisfaction with Online Library Resources and Services 2006The Embedded Librarian Program.2008Investigating the efficacy of embedment: experiments in information literacy integration 2010When Life Hands You Lemons: Overcoming Obstacles to Expand Services in an Embedded Librarian Program 2008Perspectives on Accreditation and Information Literacy as Reflected in the Literature of Library and Information Science

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2023Análisis de los contenidos e imágenes de los sitios web de las bibliotecas universitarias utilizados para la promoción de la alfabetización informacional a nivel mundial 2017A Model for Teaching Information Literacy in a Required Credit-Bearing Online Course

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