Airbnb: the future of networked hospitality businesses

Jeroen A. Oskam · Albert Boswijk

510 citations0/0 files storedJournal of Tourism Futures

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Sharing Economy and Platforms Diverse Aspects of Tourism Research Service and Product Innovation

Abstract

Purpose Although networked hospitality businesses as Airbnb are a recent phenomenon, a rapid growth has made them a serious competitor for the hospitality industry with important consequences for tourism and for tourist destinations. The purpose of this paper is to analyse the nature of the phenomenon, its potential further development in the next five years and the impact this developments will have on tourism, on hotels and on city destinations. Design/methodology/approach A literature study, combined with scenario workshops and a Delphi panel, were used to map current trends and uncertainties. With this input, future scenarios were elaborated using the Global Business Network (“scenario cross”) method. Findings Network platforms as Airbnb are often classified under something called the “Sharing Economy”, a denomination that obscures their true nature. Airbnb is a challenging innovation to which traditional hospitality will have to respond. Its impact has at the same time led to a call for regulatory policies. The definition of these policies and the evolution of tourism are variables that determine future scenarios. Attempts to ban the phenomenon mean a disincentive to innovation and protect oligopolistic markets; more receptive policies may have the desired results if tourism grows moderately but in booming destinations they may lead to a harmful commercialization. Originality/value Until now, Airbnb has been described in conceptual studies about the so-called “Sharing economy”, or more recently in empirical studies about isolated effects of holiday rentals. This paper contextualizes the evolution of networked hospitality and seeks to synthesize the sum of its impacts, thus enabling businesses and local governments to define positions and strategies.

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References

2015The sharing economy: Why people participate in collaborative consumption 2004Co‐creating unique value with customers 2017The Rise of the Sharing Economy: Estimating the Impact of Airbnb on the Hotel Industry 2004The future of competition: co-creating unique value with customers 2013Airbnb: disruptive innovation and the rise of an informal tourism accommodation sector 2020A first look at online reputation on Airbnb, where every stay is above average

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2017When Tourists Move In: How Should Urban Planners Respond to Airbnb?2020Home sharing in marketing and tourism at a tipping point: What do we know, how do we know, and where should we be heading?2018Consumer adoption of the Uber mobile application: Insights from diffusion of innovation theory and technology acceptance model 2016Coworking-spaces: how a phenomenon of the sharing economy builds a novel trend for the workplace and for entrepreneurship 2018Regulating Airbnb: how cities deal with perceived negative externalities of short-term rentals 2017Living like a local: Authentic tourism experiences and the sharing economy

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