Segmentation Of The Off-Peak Wine Tourist In Canadas Niagara Region

Carman W. Cullen, Eugène Kaciak, Linda Bramble

2011-02-21articleInternational Business & Economics Research Journal (IBER)0 citationsbronze

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Wine Industry and Tourism Diverse Aspects of Tourism Research Culinary Culture and Tourism

Abstract

This paper segments the off-peak wine tourist in Canadas Niagara region. Three factors, Wine Knowledge (cognition), Winery Enjoyment (affect), and Winery Behaviour (behavioural intention), grounded in attitude theory, were discovered.

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