Assessing User Acceptance toward Blog Technology Using the UTAUT Model

Bens Pardamean · Mario Susanto

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Technology Adoption and User Behaviour Online and Blended Learning Educational Technology in Learning

Abstract

Abstract: Blogs are among the many commonly used technologies for education and learning. They are also both conversational technologies and constructivist learning tools. Their interactive, collaborative, user-friendly, and instant archival features have transformed blogs into effective tools for enhancing case-based teaching methods in the asynchronous nature of the online environment. This study investigated the student populace’s acceptance of the blog technology through the Unified Theory of Acceptance and Use of Technology (UTAUT) framework. UTAUT integrates eight theories from social psychology and sociology in order to examine the effects of major factors on behavioral intention and actual use of blog to learn e-business course materials and topic discussions. The results showed that both social influence and performance expectancy had a significant relationship with behavioral intention, whereas effort expectancy did not. In this study, behavioral intention did not have a significant relationship with actual usage level of blogs as a learning tool.

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1989Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology 2003User Acceptance of Information Technology: Toward A Unified View1 1991Development of an Instrument to Measure the Perceptions of Adopting an Information Technology Innovation 1995Computer Self-Efficacy: Development of a Measure and Initial Test 1991Personal Computing: Toward a Conceptual Model of Utilization1 2006Understanding customer knowledge sharing in web‐based discussion boards 2007Understanding intention to continuously share information on weblogs 2003Modeling the effect of experience on student acceptance of Web‐based courseware

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2014UTAUT Model for Blended Learning: The Role of Gender and Age in the Intention to Use Webinars 2018LMS Solution: Evidence of Google Classroom Usage in Higher Education 2016Blending a class video blog to optimize student learning outcomes in higher education 2018RETRACTED ARTICLE: E-learning adoption of academicians: a proposal for an extended model 2022University Accounting Students and Faculty Members Using the Blackboard Platform during COVID-19; Proposed Modification of the UTAUT Model and an Empirical Study

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