Application of UTAUT Theory in Higher Education Online Learning

Bambang Leo Handoko

31 citations0/0 files storedInternational Conference on E-business, Management and Economics (ICEME)

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Technology Adoption and User Behaviour Online and Blended Learning Technology-Enhanced Education Studies

Abstract

This research is a causal quantitative research based on the Unified Theory of Acceptance and Use of Technology model (UTAUT). The object of this study is students who take online learning programs. Data collection methods use primary data by distributing questionnaires. This research uses respondent consist of 365 students from various online learning study program. The results of this study are that variables: performance expectancy, effort expectancy, quality of service, and personal innovativeness affect the behavioral intention, while the influence of lecturer has no effect on behavioral intention. Besides behavioral intention influences use behavior while facilitating condition has no effect on use behavior.

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References

1989Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology 2003User Acceptance of Information Technology: Toward A Unified View1 1975Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research 1989User Acceptance of Computer Technology: A Comparison of Two Theoretical Models 2000A Theoretical Extension of the Technology Acceptance Model: Four Longitudinal Field Studies 1993Research methods for business: A skill building approach 2000Assessing the effects of quality, value, and customer satisfaction on consumer behavioral intentions in service environments 2013Research Methods for Business: A Skill-Building Approach

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