VISITOR PERCEPTIONS OF INTELLIGENT TRANSPORTATION SYSTEMS IN A NATIONAL PARK

Abstract

Congestion in national parks is an issue of concern for both visitors and managers. Increased visitation has resulted in a need to plan and manage for a balance between the visitor experience and resource protection. Understanding access issues, in particular as a way to ease congestion, improve the quality of the visitor experience, and maintain the integrity of the resource is integral to this process. In 1991 Congress created the Intelligent Transportation Systems (ITS) program to address the needs of the transportation network in the United States. ITS solutions include technologies such as electronic toll collection and electronic message signs. This study examined visitor attitudes toward and intent to use ITS in two of the national park units in California. The findings suggest a positive relationship exists between attitude and intention in regard to ITS tools in national parks, and between technology experience and intent to use technology at the study parks.

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