Audience participation in cultural projects: Bringing the organization back

Abstract

Based on the observation that cultural institutions are increasingly interested in developing participatoryprojects, we pose the following question: How and to what degree can participatory projects lead to atransformation of the organization, similar to the activation of the work of art via the gaze of thespectator? Based on three case studies, we shall demonstrate that, while audience participation in thecultural field has developed apace and has effectively transformed the relation of participants to theworlds of art, it has not, as a practice, succeeded in penetrating the frontiers of the organization beyonddifferent ad hoc services. We explain this phenomenon in reference to the need to implementorganizational change further upstream, and to the difficulty inherent in making available specificapproaches to evaluating participatory projects.

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