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Assessing the Market Value of Sponsoring: Corporate Olympic Sponsorships
12 references·16 citing·45 second hop
Assessing the Market Value of Sponsoring: Corporate Olympic Sponsorships (2001)Assessing the Market Value of Sponsoring:…The Influence of Cause-Related Marketing on Consumer Choice: Does One Good Turn Deserve Another? (2000)The Influence of Cause-Relate…The Company and the Product: Corporate Associations and Consumer Product Responses (1997)The Company and the Product: …Pro-Social Consumer Influence Strategies: When and How Do They Work? (1997)Pro-Social Consumer Influence…A model of image creation and image transfer in event sponsorship (1997)A model of image creation and…Sponsorship: From Management Ego Trip to Marketing Success (1996)Sponsorship: From Management …Company Advertising with a Social Dimension: The Role of Noneconomic Criteria (1996)Company Advertising with a So…The Economic Worth of Celebrity Endorsers: An Event Study Analysis (1995)The Economic Worth of Celebri…Stock Market Reactions to Brand Extension Announcements: The Effects of Brand Attitude and Familiarity (1995)Stock Market Reactions to Bra…Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Conceptualizing, Measuring, a…The Impact of New Product Introductions on the Market Value of Firms (1991)The Impact of New Product Int…Cause-Related Marketing: A Coalignment of Marketing Strategy and Corporate Philanthropy (1988)Cause-Related Marketing: A Co…Using daily stock returns (1985)Using daily stock returnsStrategic sponsoring in professional sport: a review and conceptualization (2015)Strategic sponsoring in profe…Predicting Return on Investment In Sport Sponsorship (2014)Predicting Return on Investme…Celebrity Endorsements, Firm Value, and Reputation Risk: Evidence from the Tiger Woods Scandal (2013)Celebrity Endorsements, Firm …Are sponsorship announcements good news for the shareholders? 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D. 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References

  • 1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity14,745 cited
  • 1985Using daily stock returns6,497 cited
  • 1997The Company and the Product: Corporate Associations and Consumer Product Responses4,189 cited
  • 1988Cause-Related Marketing: A Coalignment of Marketing Strategy and Corporate Philanthropy1,892 cited
  • 2000The Influence of Cause-Related Marketing on Consumer Choice: Does One Good Turn Deserve Another?952 cited
  • 1995The Economic Worth of Celebrity Endorsers: An Event Study Analysis934 cited
  • 1997A model of image creation and image transfer in event sponsorship762 cited
  • 1996Company Advertising with a Social Dimension: The Role of Noneconomic Criteria689 cited
  • 1991The Impact of New Product Introductions on the Market Value of Firms587 cited
  • 1995Stock Market Reactions to Brand Extension Announcements: The Effects of Brand Attitude and Familiarity516 cited
  • 1997Pro-Social Consumer Influence Strategies: When and How Do They Work?465 cited
  • 1996Sponsorship: From Management Ego Trip to Marketing Success389 cited

Cited by

  • 2013Celebrity Endorsements, Firm Value, and Reputation Risk: Evidence from the Tiger Woods Scandal205 cited
  • 2002Corporate Stadium Sponsorships, Signalling Theory, Agency Conflicts and Shareholder Wealth

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170 cited
  • 2005The Relationship Between Major-League Sports' Official Sponsorship Announcements and the Stock Prices of Sponsoring Firms169 cited
  • 2003Sponsorship: perspectives on its strategic role148 cited
  • 2008Configuring the Field of Play: How Hosting the Olympic Games Impacts Civic Community141 cited
  • 2008The impact of title event sponsorship announcements on shareholder wealth140 cited
  • 2006Changes in sponsorship value: Competencies and capabilities of successful sponsorship relationships110 cited
  • 2010The value of celebrity endorsements: A stock market perspective97 cited
  • 2008Sport sponsorship, team support and purchase intentions95 cited
  • 2005Using Capital Markets as Market Intelligence: Evidence from the Pharmaceutical Industry89 cited
  • 2014Predicting Return on Investment In Sport Sponsorship85 cited
  • 2013Are sponsorship announcements good news for the shareholders? Evidence from international stock exchanges84 cited
  • 2006A new framework for evaluating sponsorship opportunities79 cited
  • 2007A review of the application of event studies in marketing75 cited
  • 2015Strategic sponsoring in professional sport: a review and conceptualization71 cited
  • 2005The Impact of High-Quality Firm Achievements on Shareholder Value: Focus on Malcolm Baldrige and J. D. Power and Associates Awards65 cited