SZodixStudyAcademic Library
ShelvesOpen access
Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated
An Investigation of Variation in Brand Growth and Decline across Categories
16 references·4 citing·43 second hop
An Investigation of Variation in Brand Growth and Decline across Categories (2015)An Investigation of Variation in Brand Gr…The Long-Term Effects of Price Promotions on Category Incidence, Brand Choice, and Purchase Quantity (2002)The Long-Term Effects of Pric…Market statistics for the Dirichlet model: Using the Juster scale to replace panel data (2002)Market statistics for the Dir…The retail power-performance conundrum (2001)The retail power-performance …The Category-Demand Effects of Price Promotions (2001)The Category-Demand Effects o…Effective category management depends on the role of the category☆ (2001)Effective category management…Market share response and competitive interaction: The impact of temporary, evolving and structural changes in prices (2000)Market share response and com…Loyalty programs and their impact on repeat-purchase loyalty patterns (1997)Loyalty programs and their im…Patterns of Buyer Behavior: Regularities, Models, and Extensions (1995)Patterns of Buyer Behavior: R…Empirical Generalizations About Market Evolution and Stationarity (1995)Empirical Generalizations Abo…Competitive Response and Equilibria (1995)Competitive Response and Equi…Excess Behavioral Loyalty for High-Share Brands: Deviations from the Dirichlet Model for Repeat Purchasing (1993)Excess Behavioral Loyalty for…The Effect of Price Promotions on Variability in Product Category Sales (1992)The Effect of Price Promotion…A Cross-Category Analysis of Category Structure and Promotional Activity for Grocery Products (1990)A Cross-Category Analysis of …Repeat-Buying: Facts, Theory and Applications. (1989)Repeat-Buying: Facts, Theory …The Dirichlet: A Comprehensive Model of Buying Behaviour (1984)The Dirichlet: A Comprehensiv…A Stochastic Brand Choice Framework for Econometric Modeling of Time Series Market Share Behavior (1980)A Stochastic Brand Choice Fra…Where is the brand growth potential? An examination of buyer groups (2023)Where is the brand growth pot…How persistent are duplication of purchase partitions? (2021)How persistent are duplicatio…Making Sense of Common Dirichlet Deviations (2017)Making Sense of Common Dirich…Estimating the value of passing trade from pedestrian density (2017)Estimating the value of passi…Managing Channel Profits (1983)Impact of Sales Promotions on When, What, and How Much to Buy (1988)Pursuing the Value-Conscious Consumer: Store Brands versus National Brand Promotions (2001)Consumer shopping value, satisfaction, and loyalty for retail apparel brands (2005)Consumer characteristics and demand for store brands (2007)A comprehensive model of customer trust in two retail stores (2009)Specification Tests in Econometrics (1978)Shelf management and space elasticity (1994)Is 75% of the Sales Promotion Bump Due to Brand Switching? No, Only 33% Is (2003)An Empirical Analysis of Determinants of Retailer Pricing Strategy (2004)Dietary Implications of Supermarket Development: A Global Perspective (2008)An Evaluation Cost Model of Consideration Sets (1990)Double Jeopardy Revisited (1990)Development and Testing of a Model of Consideration Set Composition (1991)A brand for all seasons? A discussion of brand loyalty approaches and their applicability for different markets (2001)Reexamining the Market Share–Customer Satisfaction Relationship (2013)A Logit Model of Brand Choice Calibrated on Scanner Data (1983)Decision-Making Under Uncertainty: Capturing Dynamic Brand Choice Processes in Turbulent Consumer Goods Markets (1996)New Empirical Generalizations on the Determinants of Price Elasticity (2005)Effects of Word-of-Mouth versus Traditional Marketing: Findings from an Internet Social Networking Site (2009)Innovations in Shopper Marketing: Current Insights and Future Research Issues (2011)First-mover advantages (1988)Recursive and Sequential Tests of the Unit Root and Trend Break Hypothesis: Theory and International Evidence (1990)The Measurement and Determinants of Brand Equity: A Financial Approach (1993)Encouraging Best Practice in Quantitative Management Research: An Incomplete List of Opportunities* (2006)Paths to and off purchase: quantifying the impact of traditional marketing and online consumer activity (2015)The Ecosystem of Software Platform: A Study of Asymmetric Cross-Side Network Effects and Platform Governance1 (2018)A Paradigm for Developing Better Measures of Marketing Constructs (1979)Statistical analysis of cointegration vectors (1988)MAXIMUM LIKELIHOOD ESTIMATION AND INFERENCE ON COINTEGRATION — WITH APPLICATIONS TO THE DEMAND FOR MONEY (1990)Explaining intention to use mobile chat services: moderating effects of gender (2005)Social Media and Firm Equity Value (2012)Whence Consumer Loyalty? (1999)Whence Consumer Loyalty? (1999)Investments in Consumer Relationships: A Cross-Country and Cross-Industry Exploration (2001)Measuring and managing brand loyalty (2001)A Longitudinal Analysis of Customer Satisfaction and Share of Wallet: Investigating the Moderating Effect of Customer Characteristics (2007)Anti-branding on the internet (2008)A Comparison of Online and Offline Consumer Brand Loyalty (2003)Understanding brand performance measures: using Dirichlet benchmarks (2003)An empirical comparison of published replication research in accounting, economics, finance, management, and marketing (1996)Product Innovations, Advertising, and Stock Returns (2009)Advertising in social media: a review of empirical evidence (2015)
this work references cited by second hop

References

  • 1997Loyalty programs and their impact on repeat-purchase loyalty patterns791 cited
  • 2001The Category-Demand Effects of Price Promotions534 cited
  • 2002The Long-Term Effects of Price Promotions on Category Incidence, Brand Choice, and Purchase Quantity445 cited
  • 1984The Dirichlet: A Comprehensive Model of Buying Behaviour435 cited
  • 2001Effective category management depends on the role of the category☆341 cited
  • 1993Excess Behavioral Loyalty for High-Share Brands: Deviations from the Dirichlet Model for Repeat Purchasing272 cited
  • 1995Patterns of Buyer Behavior: Regularities, Models, and Extensions271 cited
  • 1989Repeat-Buying: Facts, Theory and Applications.245 cited
  • 2001The retail power-performance conundrum223 cited
  • 1995Empirical Generalizations About Market Evolution and Stationarity185 cited
  • 1992The Effect of Price Promotions on Variability in Product Category Sales180 cited
  • 1990A Cross-Category Analysis of Category Structure and Promotional Activity for Grocery Products143 cited
  • 2000Market share response and competitive interaction: The impact of temporary, evolving and structural changes in prices113 cited
  • 2002Market statistics for the Dirichlet model: Using the Juster scale to replace panel data90 cited

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

1980
A Stochastic Brand Choice Framework for Econometric Modeling of Time Series Market Share Behavior
75 cited
  • 1995Competitive Response and Equilibria58 cited
  • Cited by

    • 2017Making Sense of Common Dirichlet Deviations23 cited
    • 2023Where is the brand growth potential? An examination of buyer groups20 cited
    • 2017Estimating the value of passing trade from pedestrian density14 cited
    • 2021How persistent are duplication of purchase partitions?13 cited