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ArticleAnti-branding on the internet

Sandeep Krishnamurthy2008

Article2008

Anti-branding on the internet

Sandeep Krishnamurthy · S. Umit Kucuk

261 citations·0/0 files stored·Journal of Business Research

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Consumer Behavior in Brand Consumption and Identification Marketing and Advertising Strategies Digital Marketing and Social Media

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References

1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity 1990Basic Content Analysis 2010Satisfaction: a behavioral perspective on the consumer 2006The Effect of Word of Mouth on Sales: Online Book Reviews 1986Possible selves.1970Exit, Voice, and Loyalty 2005Analyzing media messages using quantitative content analysis in research 1999Net gain: Expanding markets through virtual communities

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2015The revenge of the consumer! How brand moral violations lead to consumer anti-brand activism 2019The five types of brand hate: How they affect consumer behavior 2010Institutionalization of corporate social responsibility within corporate communications 2013Willingness-to-punish the corporate brand for corporate social irresponsibility 2012Managing the co-created brand: Value and cultural complementarity in online and offline multi‐stakeholder ecosystems 2011Adoption of social networking sites: an exploratory adaptive structuration perspective for global organizations

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Details

Year2008

Typearticle

Published2008-11-09

VenueJournal of Business Research

ISSN-L0148-2963

Languageen

Citations261

Files0 public / 0

ShelfConsumer Behavior in Brand Consumption and Identification

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doi10.1016/j.jbusres.2008.09.003

openalex_workW2016252252

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2012The potential of social media for luxury brand management

2018Consumer Brand Hate: Steam rolling whatever I see