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Anti-branding on the internet

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References

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558 cited

Cited by

2015The revenge of the consumer! How brand moral violations lead to consumer anti-brand activism256 cited
2019The five types of brand hate: How they affect consumer behavior244 cited
2010Institutionalization of corporate social responsibility within corporate communications240 cited
2013Willingness-to-punish the corporate brand for corporate social irresponsibility219 cited
2012Managing the co-created brand: Value and cultural complementarity in online and offline multi‐stakeholder ecosystems215 cited
2011Adoption of social networking sites: an exploratory adaptive structuration perspective for global organizations195 cited
2012The potential of social media for luxury brand management180 cited
2018Consumer Brand Hate: Steam rolling whatever I see151 cited
2013My Anger Is Your Gain, My Contempt Your Loss: Explaining Consumer Responses to Corporate Wrongdoing149 cited
2019Brand hate and non-repurchase intention: A service context perspective in a cross-channel setting146 cited
2013The motivational drivers of fast fashion avoidance133 cited
2020I can’t stop hating you: an anti-brand-community perspective on apple brand hate132 cited
2011Marketing in SMEs: the role of entrepreneurial sensemaking118 cited
2016We love to hate them! Social media-based anti-brand communities in professional football113 cited
2019I hate what you love: brand polarization and negativity towards brands as an opportunity for brand management113 cited
2018Macro-level antecedents of consumer brand hate109 cited