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Does social currency matter in creation of enhanced brand experience?
16 references·5 citing·33 second hop
Does social currency matter in creation of enhanced brand experience? (2016)Does social currency matter in creation o…Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty? (2009)Brand Experience: What Is It?…The Effect of Word of Mouth on Sales: Online Book Reviews (2006)The Effect of Word of Mouth o…Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the Internet? (2004)Electronic word-of-mouth via …A Critical Review of Construct Indicators and Measurement Model Misspecification in Marketing and Consumer Research (2003)A Critical Review of Construc…The Field behind the Screen: Using Netnography for Marketing Research in Online Communities (2002)The Field behind the Screen: …Brand Community (2001)Brand CommunitySocial Capital in the Creation of Human Capital (2000)Social Capital in the Creatio…Bowling alone: the collapse and revival of American community (2000)Bowling alone: the collapse a…Bowling alone (2000)Bowling aloneSocial Capital, Intellectual Capital, and the Organizational Advantage (1998)Social Capital, Intellectual …Social Capital in the Creation of Human Capital (1988)Social Capital in the Creatio…The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun (1982)The Experiential Aspects of C…Hedonic Consumption: Emerging Concepts, Methods and Propositions (1982)Hedonic Consumption: Emerging…Outline of a Theory of Practice. (1980)Outline of a Theory of Practi…Outline of a Theory of Practice (1977)Outline of a Theory of Practi…Foundations of Behavioral Research (1974)Foundations of Behavioral Res…Brand advocacy: a scoping review and future research agenda (2025)Brand advocacy: a scoping rev…Exploring the brand experience in the metaverse under the perspective of technology acceptance model (2024)Exploring the brand experienc…Drivers of green brand loyalty: Stakeholder engagement through corporate social responsibility and brand experience (2024)Drivers of green brand loyalt…Role of social currency in customer experience and co-creation intention in online travel agencies: Moderation of attitude and subjective norms (2022)Role of social currency in cu…Brand experience effects on brand attachment: the role of brand trust, age, and income (2019)Brand experience effects on b…The Theory of Buyer Behavior (1971)Structure and Functions of Fantasy (1974)An Information Processing Theory of Consumer Choice (1979)Consumer perceived value: The development of a multiple item scale (2001)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)Consumer Acceptance and Use of Information Technology: Extending the Unified Theory of Acceptance and Use of Technology1 (2012)The Norm of Reciprocity: A Preliminary Statement (1960)Markets and Hierarchies (1975)Bowling Alone: America's Declining Social Capital (1995)Social Capital: Its Origins and Applications in Modern Sociology (1998)Exchange and Power in Social Life (2017)The Strength of Weak Ties (1973)Firm Resources and Sustained Competitive Advantage (1991)Knowledge Management: An Organizational Capabilities Perspective (2001)Absorptive Capacity: A Review, Reconceptualization, and Extension (2002)Social Capital: Prospects for a New Concept (2002)Firm resources and sustained competitive advantage (2004)Medical Innovation: A Diffusion Study. (1967)Word-of-Mouth Communication and Social Learning (1995)Trust among strangers in internet transactions: Empirical analysis of eBay' s reputation system (2004)Customer Engagement Behavior: Theoretical Foundations and Research Directions (2010)Consumer engagement in a virtual brand community: An exploratory analysis (2011)What Makes Online Content Viral? (2011)Teacher efficacy: capturing an elusive construct (2001)Validation Guidelines for IS Positivist Research (2004)The Delphi Technique: Making Sense of Consensus (2020)Social Relationships and Mortality Risk: A Meta-analytic Review (2010)The weirdest people in the world? (2010)The Benefits of Facebook “Friends:” Social Capital and College Students’ Use of Online Social Network Sites (2007)Culture in Action: Symbols and Strategies (1986)Organizational Learning and Communities-of-Practice: Toward a Unified View of Working, Learning, and Innovation (1991)Using Technology and Constituting Structures: A Practice Lens for Studying Technology in Organizations (2000)Five Misunderstandings About Case-Study Research (2004)
this work references cited by second hop

References

  • 2000Bowling alone: the collapse and revival of American community28,790 cited
  • 1977Outline of a Theory of Practice27,539 cited
  • 1988Social Capital in the Creation of Human Capital26,947 cited
  • 2000Social Capital in the Creation of Human Capital21,666 cited
  • 2000Bowling alone16,841 cited
  • 1980Outline of a Theory of Practice.14,545 cited
  • 1998Social Capital, Intellectual Capital, and the Organizational Advantage13,741 cited
  • 1982The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun8,274 cited
  • 1974Foundations of Behavioral Research7,346 cited
  • 2006The Effect of Word of Mouth on Sales: Online Book Reviews5,993 cited
  • 2004Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the Internet?5,913 cited
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  • 1982Hedonic Consumption: Emerging Concepts, Methods and Propositions5,610 cited
  • 2009Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty?4,414 cited
  • 2001Brand Community3,994 cited

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  • 2002The Field behind the Screen: Using Netnography for Marketing Research in Online Communities3,970 cited
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    • 2022Role of social currency in customer experience and co-creation intention in online travel agencies: Moderation of attitude and subjective norms64 cited
    • 2025Brand advocacy: a scoping review and future research agenda34 cited
    • 2019Brand experience effects on brand attachment: the role of brand trust, age, and income23 cited
    • 2024Exploring the brand experience in the metaverse under the perspective of technology acceptance model15 cited
    • 2024Drivers of green brand loyalty: Stakeholder engagement through corporate social responsibility and brand experience12 cited