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The Identification and Distribution of Values Manifest in Print Advertising, 1900-1980 · Study

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ArticleThe Identification and Distribution of Values Manifest in Print Advertising, 1900-1980

Richard W. Pollay1984

Article1984

The Identification and Distribution of Values Manifest in Print Advertising, 1900-1980

Richard W. Pollay

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Media, Gender, and Advertising American History and Culture Cultural Differences and Values

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2005Pricing of Conspicuous Goods: A Competitive Analysis of Social Effects 1997The service experience in two cultures: A behavioral perspective 1997The desire for unique consumer products: A new individual differences scale 1988The Consumer's World: Place as Context 2001The teaching of metaphor in the advertising discourse of business newspapers 1997TOWARD THE UNDERSTANDING OF ADVERTISING APPEALS IN TAIWANESE MAGAZINE ADS AND ITS IMPLICATIONS 2001Targeting women in German and Japanese magazine advertising: A difference‐in‐differences approach 1995A Semiotic Approach to Determining the Sins and Virtues Portrayed in Advertising

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Year1984

Typearticle

Published1984-01-01

Languageen

Citations39

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ShelfMedia, Gender, and Advertising

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openalex_workW2311045206

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