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The Identification and Distribution of Values Manifest in Print Advertising, 1900-1980
0 references·12 citing·52 second hop
The Identification and Distribution of Values Manifest in Print Advertising, 1900-1980 (1984)The Identification and Distribution of Va…Authenticity, Uniqueness and Intention to Buy Scarce Products (2016)Authenticity, Uniqueness and …A History of Historical Research in Marketing (2010)A History of Historical Resea…Cyclical patterns in the content of advertisements (2006)Cyclical patterns in the cont…Pricing of Conspicuous Goods: A Competitive Analysis of Social Effects (2005)Pricing of Conspicuous Goods:…The teaching of metaphor in the advertising discourse of business newspapers (2001)The teaching of metaphor in t…Targeting women in German and Japanese magazine advertising: A difference‐in‐differences approach (2001)Targeting women in German and…TOWARD THE UNDERSTANDING OF ADVERTISING APPEALS IN TAIWANESE MAGAZINE ADS AND ITS IMPLICATIONS (1997)TOWARD THE UNDERSTANDING OF A…The service experience in two cultures: A behavioral perspective (1997)The service experience in two…The desire for unique consumer products: A new individual differences scale (1997)The desire for unique consume…A Semiotic Approach to Determining the Sins and Virtues Portrayed in Advertising (1995)A Semiotic Approach to Determ…Textile History and the Consumer Epidemic: An Anthropological Approach to Popular Consumption and the Mass Market (1990)Textile History and the Consu…The Consumer's World: Place as Context (1988)The Consumer's World: Place a…Women, Fire, and Dangerous Things: What Categories Reveal about the Mind (1988)The contemporary theory of metaphor (1993)Metaphors We Live By (2003)Causes of terminological variation (2022)Book Review: Marketing Management: Analysis, Planning and Control, Second Edition (1973)Marketing management: analysis. planning. implementation and control (2000)Foreign women in Japanese television advertising (2012)Style changes of women’s heel height in Vogue 1950~2014 (2015)Diffusion of Innovations 1 (2019)Content Analysis in Consumer Research (1977)An Investigation into the “Match-up” Hypothesis in Celebrity Advertising: When Beauty May Be Only Skin Deep (1990)The incidence of mandated maternity benefits. (1994)The Branding Potential And Japanese Popular Culture Overseas (2006)Mapping the Portrayal of Females in Contemporary Indian Advertisements (2015)The Principles of Psychology (1891)Possessions and the Extended Self (1988)Consumers' Need for Uniqueness: Scale Development and Validation (2001)Where Consumers Diverge from Others: Identity Signaling and Product Domains (2007)Desire to Acquire: Powerlessness and Compensatory Consumption (2008)THE GLOBALIZATION OF MARKETS (1983)Assessing the Impact of Country of Origin on Product Evaluations: A New Methodological Perspective (1985)Culture and Consumption: A Theoretical Account of the Structure and Movement of the Cultural Meaning of Consumer Goods (1986)CHINESE CONSUMER READINGS OF GLOBAL AND LOCAL ADVERTISING APPEALS (2004)A Procedure for the Development of Fictitious Advertisements in Multi-country Research: Crafting Messages with Hard-sell and Soft-sell Appeals (2011)The Effect of Advertising using Advertising Appeals, Pictures and Product Categories (2014)A Paradigm for Developing Better Measures of Marketing Constructs (1979)A Conceptual Model of Service Quality and Its Implications for Future Research (1985)SERVQUAL: A multiple-Item Scale for measuring consumer perceptions of service quality (1988)Customer-Employee Rapport in Service Relationships (2000)Technology Infusion in Service Encounters (2000)Customer experience management: toward implementing an evolving marketing concept (2015)The Presentation of Self in Everyday Life. (1956)The Interpretation of Cultures (1974)The “Magic of the Mall”: An Analysis of Form, Function, and Meaning in the Contemporary Retail Built Environment (1993)Consuming Ethics: Articulating the Subjects and Spaces of Ethical Consumption (2005)Sense of Place (2013)The Presentation of Self in Everyday Life (2023)Course in General Linguistics (1960)Image-Music-Text (1977)Los valores sociales de la creatividad publicitaria (2012)A Content and Visual Analysis of Promotional Pieces Used in a Communication Campaign for the Arkansas [Commodity] Promotion Board (2016)Literary Criticism in Advertising and Consumer Research: Revisiting Barbara Stern (2022)Advances in Consumer Research (2025)The Social Self: On Being the Same and Different at the Same Time (1991)What is ‘neuromarketing’? A discussion and agenda for future research (2006)Handbook of Personality: Theory and Research (2008)Putting one-to-one marketing to work: Personalization, customization, and choice (2008)Social Media Peer Communication and Impacts on Purchase Intentions: A Consumer Socialization Framework (2012)The Function of General Laws in History (1942)Advertising the American Dream (1985)Evolving to a New Dominant Logic for Marketing (2003)The evolution of resource‐advantage theory (2012)
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Cited by

  • 2005Pricing of Conspicuous Goods: A Competitive Analysis of Social Effects457 cited
  • 1997The service experience in two cultures: A behavioral perspective407 cited
  • 1997The desire for unique consumer products: A new individual differences scale396 cited
  • 1988The Consumer's World: Place as Context136 cited
  • 2001The teaching of metaphor in the advertising discourse of business newspapers37 cited
  • 1997TOWARD THE UNDERSTANDING OF ADVERTISING APPEALS IN TAIWANESE MAGAZINE ADS AND ITS IMPLICATIONS20 cited
  • 2001Targeting women in German and Japanese magazine advertising: A difference‐in‐differences approach20 cited
  • 1995A Semiotic Approach to Determining the Sins and Virtues Portrayed in Advertising17 cited
  • 2010A History of Historical Research in Marketing13 cited
  • 2006Cyclical patterns in the content of advertisements11 cited
  • 2016Authenticity, Uniqueness and Intention to Buy Scarce Products8 cited
  • 1990Textile History and the Consumer Epidemic: An Anthropological Approach to Popular Consumption and the Mass Market1 cited

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