References

No references inside the corpus for this window.

Cited by

• 2019Social media engagement behavior524 cited
• 2016Consumers’ responses to cause related marketing: moderating influence of cause involvement and skepticism on attitude and purchase intention174 cited
• 2016Brand avoidance among Generation Y consumers120 cited
• 2014Why, When, and How Much to Entertain Consumers in Advertisements? A Web-Based Facial Tracking Field Study114 cited
• 2017The Ethics of Gamification in a Marketing Context105 cited
• 2014Managing a health crisis on Facebook: How the response strategies of apology, sympathy, and information influence public relations95 cited
• 2014The effects of creativity on advertising wear-in and wear-out82 cited
• 2013Media Multiplexing Behavior: Implications for Targeting and Media Planning71 cited
• 2017Making the brand appealing: advertising strategies and consumers’ attitude towards UK retail bank brands66 cited
• 2014Causal Relationships among Dimensions of Consumer-Based Brand Equity and Purchase Intention: Fashion Industry65 cited
• 2017Demographic differences in Jordanian bank service quality perceptions54 cited
• 2013The Typicality and Accessibility of Consumer Attitudes Toward Television Advertising: Implications for the Measurement of Attitudes Toward Advertising in General50 cited
• 2018Segmenting Generation Y using the Big Five personality traits: understanding differences in fashion consciousness, status consumption and materialism