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Hook vs. hope: How to enhance customer engagement through gamification · Study

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ArticleHook vs. hope: How to enhance customer engagement through gamification

Andreas Benedikt Eisingerich2019

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Articlegreen2019

Hook vs. hope: How to enhance customer engagement through gamification

Andreas Benedikt Eisingerich · André Marchand · Martin Paul Fritze · Lin Feng Dong

253 citations·0/0 files stored·International Journal of Research in Marketing

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Educational Games and Gamification Digital Marketing and Social Media Digital Games and Media

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References

1981Evaluating Structural Equation Models with Unobservable Variables and Measurement Error 1968The Discovery of Grounded Theory: Strategies for Qualitative Research.1988Structural equation modeling in practice: A review and recommended two-step approach.1988On the Evaluation of Structural Equation Models 2001The role of positive emotions in positive psychology: The broaden-and-build theory of positive emotions.2012Seeking Qualitative Rigor in Inductive Research 2011An assessment of the use of partial least squares structural equation modeling in marketing research 2014Does Gamification Work? -- A Literature Review of Empirical Studies on Gamification

Cited by

2021Past, present, and future of customer engagement 2021The impact of gamification adoption intention on brand awareness and loyalty in tourism: The mediating effect of customer engagement 2020Uncovering the dark side of gamification at work: Impacts on engagement and well-being 2021‘Go with the flow’ for gamification and sustainability marketing 2020Customer engagement in the digital age: a review and research agenda

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Details

Year2019

Typearticle

Published2019-03-13

VenueInternational Journal of Research in Marketing

ISSN-L0167-8116

Languageen

Citations253

Files0 public / 0

ShelfEducational Games and Gamification

Identifiers

doi10.1016/j.ijresmar.2019.02.003

openalex_workW2920866545

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2021Exploring customers' responses to online service failure and recovery strategies during Covid‐19 pandemic: An actor–network theory perspective

2021Game on! How gamified loyalty programs boost customer engagement value

2023Game on! A state-of-the-art overview of doing business with gamification