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Martin Paul Fritze · Study

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Martin Paul Fritze

10 works· latest 2023· 3 institutionscluster: provisionalORCID 0000-0002-5266-7144

h-index10

i1010

Citations1,309

Works here10

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Most cited in this library

Methodological research on partial least squares structural equation modeling (PLS-SEM)2019 · 388 citations
Hook vs. hope: How to enhance customer engagement through gamification2019 · 253 citations
Luxury services2020 · 178 citations
Access-Based Services as Substitutes for Material Possessions: The Role of Psychological Ownership2020 · 147 citations
Luxury in the digital age: A multi-actor service encounter perspective2020 · 127 citations

Works

10 shown

Beyond Scarcity: A Social Value-Based Lens for NFT Pricing

Journal of Consumer Research·2023·3 authors·Open access

80citations

Behavioral Labeling: Prompting Consumer Behavior Through Activity Tags

Journal of Marketing·2023·3 authors·Open access

13citations

Service products and productization

Journal of Business Research·2021·5 authors·Open access

46citations

Luxury services

Journal of service management·2020·3 authors

178citations

Luxury in the digital age: A multi-actor service encounter perspective

Journal of Business Research·2020·3 authors·Open access

127citations

Access-Based Services as Substitutes for Material Possessions: The Role of Psychological Ownership

Journal of Service Research·2020·4 authors·Open access

147citations

Hook vs. hope: How to enhance customer engagement through gamification

International Journal of Research in Marketing·2019·4 authors·Open access

253citations

Methodological research on partial least squares structural equation modeling (PLS-SEM)

Internet Research·2019·6 authors

388citations

Digital transformation and possession attachment: examining the endowment effect for consumers’ relationships with hedonic and utilitarian digital service technologies

Electronic Commerce Research·2018·3 authors

50citations

From Goods to Services Consumption: A Social Network Analysis on Sharing Economy and Servitization Research

Journal of Service Management Research·2018·6 authors·Open access

27citations