Product Characteristics and Marketing Strategy

Gordon E. Miracle

107 citations0/0 files storedJournal of Marketing

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Consumer Market Behavior and Pricing Marketing and Advertising Strategies Consumer Behavior and Marketing Influence

Abstract

There is real need for increasingly rigorous generalizations and analytical models of the behavior of the elements in any given marketing system. The model presented here provides a means of predicting, or justifying, a marketing mix for a product with given characteristics.

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