References

• 1978Conjoint Analysis in Consumer Research: Issues and Outlook3,184 cited
• 2018Journal of Business Logistics2,522 cited
• 1973Linear Programming Techniques for Multidimensional Analysis of Preferences677 cited
• 1974On the Design of Choice Experiments Involving Multifactor Alternatives423 cited
• 1974Difference in Attribute Importance for Different Industrial Products355 cited
• 19791979 educators' conference proceedings246 cited
• 1981Top Management's Concerns about Marketing: Issues for the 1980's195 cited
• 1981A Hybrid Utility Estimation Model for Conjoint Analysis190 cited
• 1980Levels of Aggregation in Conjoint Analysis: An Empirical Comparison190 cited
• 1979A Comparison of the Internal Validity of Alternative Parameter Estimation Methods in Decompositional Multiattribute Preference Models185 cited
• 1976A Consumer Preference Approach to the Planning of Rural Primary Health-Care Facilities185 cited
• 1976Physical Distribution Service in Industrial Purchase Decisions165 cited
• 1978Robustness of Conjoint Analysis: Some Monté Carlo Results136 cited
• 1981Alternative Estimation Methods for Conjoint Analysis: A Monté Carlo Study115 cited
• 1971Using Laboratory Brand Preference Scales to Predict Consumer Brand Purchases