Article1976

On the Validity and Reliability of Direct Similarity Judgments

42 citations0/0 files storedJournal of Marketing Research

No readable copy stored yet — this record is metadata only.

No open-access location is known for this record yet.

Literature note Cite in a project Citation map

Psychometric Methodologies and Testing Categorization, perception, and language Reliability and Agreement in Measurement

Abstract

The writers raise several conceptual issues concerning direct similarity judgments and provide data on their reliability and validity. The results present a discouraging view of the reliability and validity of these judgments as measures of individual perceptions.

Paper brief

Loading…

Cite this work

Citation unavailable for this work.

BibTeX RIS CSL-JSON

No public copy is stored for this record, so only the metadata is cited.

Citations in this library

Citation map →

Stored only when both papers are in the corpus — 42 citations exist upstream.

References

1956The magical number seven, plus or minus two: Some limits on our capacity for processing information.1970Second-order isomorphism of internal representations: Shapes of states 1974Representation of Structure in Similarity Data: Problems and Prospects 1966Orthogonal Rotation to Congruence 1974A Consumer-Based Methodology for the Identification of New Product Ideas 1969Integrative Complexity: An Approach to Individuals and Groups as Information-Processing Systems 1976Buyer/Consumer Information Processing 1973A New Procedure for Concept Evaluation

Cited by

1981Construct Validity: A Review of Basic Issues and Marketing Practices 2017Do jobs follow people or people follow jobs? A meta-analysis of Carlino–Mills studies 1979Measuring Reliability: A Comparison of Alternative Techniques 2016Similarity in marketing: Scope, measurement, and fields of application 2011An analysis of the US decking materials market: perceptual mapping approach

Explore the map →

Papers that cite the same references — the relational fallback while embeddings are still backfilling.

Imported from OpenAlex (CC0) — nothing here is generated.