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Impact of Advertisement on Consumer Choice : A Case of SME and Consumers
16 references·0 citing·39 second hop
Impact of Advertisement on Consumer Choice : A Case of SME and Consumers (2015)Impact of Advertisement on Consumer Choic…Social Communication in Advertising: Consumption in the Mediated Marketplace (2018)Social Communication in Adver…Impact of Brand Image and Advertisement on Consumer Buying Behavior (2013)Impact of Brand Image and Adv…Advertising in Tourism and Leisure (2012)Advertising in Tourism and Le…Risk Communication and Public Health (2010)Risk Communication and Public…Advertising and integrated brand promotion (2009)Advertising and integrated br…Advertising as Communication (2008)Advertising as CommunicationAn Examination of Different Explanations for the Mere Exposure Effect (2007)An Examination of Different E…Emotion and Reason in Consumer Behavior (2006)Emotion and Reason in Consume…Advertising, Promotion, and Other Aspects of Integrated Marketing Communications (2006)Advertising, Promotion, and O…The Influence of Advertising on Consumer Brand Preference (2005)The Influence of Advertising …Toward a General Theory of Creativity in Advertising: Examining the Role of Divergence (2004)Toward a General Theory of Cr…Consumer behavior and culture: consequences for global marketing and advertising (2004)Consumer behavior and culture…Business ethics and customer stakeholders (2004)Business ethics and customer …Consumer–Company Identification: A Framework for Understanding Consumers’ Relationships with Companies (2003)Consumer–Company Identificati…Brand equity & advertising: advertising's role in building strong brands (1993)Brand equity & advertising: a…Social communication in advertising : persons, products & images of well-being (1986)Social communication in adver…The psychology of interpersonal relations. (1958)Economic Action and Social Structure: The Problem of Embeddedness (1985)Building Brand Community (2002)The Social Identity Theory of Intergroup Behavior (2004)Corporate Social Responsibility, Customer Satisfaction, and Market Value (2006)Understanding Customer Experience Throughout the Customer Journey (2016)Implicit social cognition: Attitudes, self-esteem, and stereotypes. (1995)Motivation and Personality (1997)Dual-process theories in social psychology (1999)Be creative, my friend! Engaging users on Instagram by promoting positive emotions (2020)“I follow what you post!”: The role of social media influencers’ content characteristics in consumers' online brand-related activities (COBRAs) (2022)Toward advancing theory on creativity in marketing and artificial intelligence (2022)Heart and Mind in Conflict: the Interplay of Affect and Cognition in Consumer Decision Making (1999)Affect Monitoring and the Primacy of Feelings in Judgment (2001)Metacognitive Experiences in Consumer Judgment and Decision Making (2004)More than meets the eye (2007)How We See Ourselves and How We See Others (2008)Doing Poorly by Doing Good: Corporate Social Responsibility and Brand Concepts (2012)On Resonance: A Critical Pluralistic Inquiry Into Advertising Rhetoric (1992)The portrayal of women’s images in magazine advertisements: Goffman’s gender analysis revisited (1997)Empowerment/Sexism: Figuring Female Sexual Agency in Contemporary Advertising (2008)Excitement or sophistication? A preliminary exploration of online brand personality (2006)Service quality and customer satisfaction: qualitative research implications for luxury hotels (2015)Unlocking the Power of Integrated Marketing Communications: How Integrated Is Your IMC Program? (2016)Trust in food in the age of mad cow disease: a comparative study of consumers' evaluation of food safety in Belgium, Britain and Norway (2004)The quality of food risk management in Europe: Perspectives and priorities (2007)Understanding Knowledge and Behaviors Related to CoViD–19 Epidemic in Italian Undergraduate Students: The EPICO Study (2020)Going Beyond Green: The “Why and How” of Integrating Sustainability Into the Marketing Curriculum (2008)The Effectiveness of Branded Mobile Phone Apps (2011)Fostering Parasocial Relationships with Celebrities on Social Media: Implications for Celebrity Endorsement (2017)Critical Theory, Poststructuralism, Postmodernism: Their Sociological Relevance (1991)Rethinking the Focus Group in Media and Communications Research (1996)The promotion and presentation of the self: celebrity as marker of presentational media (2010)The GLOBE debate: Back to relevance (2010)The Hofstede model (2010)Cross-Cultural Consumer Behavior: A Review of Research Findings (2011)Communicating responsibility-practicing irresponsibility in CSR advertisements (2013)Gambling advertising: A critical research review (2014)Qualitative Research in Advertising (2017)
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References

  • 2003Consumer–Company Identification: A Framework for Understanding Consumers’ Relationships with Companies3,330 cited
  • 2004Consumer behavior and culture: consequences for global marketing and advertising766 cited
  • 2006Advertising, Promotion, and Other Aspects of Integrated Marketing Communications591 cited
  • 2008Advertising as Communication576 cited
  • 1986Social communication in advertising : persons, products & images of well-being375 cited
  • 2007An Examination of Different Explanations for the Mere Exposure Effect307 cited
  • 2010Risk Communication and Public Health263 cited
  • 2004Toward a General Theory of Creativity in Advertising: Examining the Role of Divergence248 cited
  • 2009Advertising and integrated brand promotion227 cited
  • 2018Social Communication in Advertising: Consumption in the Mediated Marketplace194 cited
  • 2006Emotion and Reason in Consumer Behavior190 cited
  • 2012Advertising in Tourism and Leisure161 cited
  • 2005The Influence of Advertising on Consumer Brand Preference145 cited
  • 2004Business ethics and customer stakeholders136 cited
  • 1993Brand equity & advertising: advertising's role in building strong brands128 cited

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  • 2013Impact of Brand Image and Advertisement on Consumer Buying Behavior116 cited
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