Performing Customer Behavior Analysis using Big Data Analytics

Anindita Khade

66 citations0/0 files storedProcedia Computer Science

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Customer churn and segmentation Big Data and Business Intelligence Big Data Technologies and Applications

Abstract

Although there are many systems that have implemented customer behavior analytics, it's still an upcoming and unexplored market that has greater potential for better advancements. Big data is one of the most rising technology trends that have the capability for significantly changing the way business organizations use customer behavior to analyze and transform it into valuable insights. Even decision trees can be used efficiently for analyzing data. At the end of this paper, a proposed Map Reduce implementation of well-known statistical classifier, C4.5 decision tree algorithm has been proposed. Apart from this, the system aims to implement Customer data visualization using Data Driven Documents (d3.js) which allows us to build well customized graphics.

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