A survey on customer relationship management

D. Prabha · Siva Subramanian R

29 citations0/0 files storedInternational Conference on Advanced Computing and Communication Systems (ICACCS)

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Customer churn and segmentation Customer Service Quality and Loyalty Corporate Governance and Management

Abstract

Customer Relationship Management (CRM) is an overall process of building and retaining profitable customers with an organization and directed towards improving business relationship with customers. With analysis of customer data in the CRM database helps to create new approach to lead the business strategies. Analytical CRM helps to analyze customer data and interactions through various data mining techniques. With the hype of CRM, information systems have gained main interest of researchers and practitioners. This survey paper facilitates overview of CRM and its recent works.

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2016The antecedents of customer satisfaction and dissatisfaction toward various types of hotels: A text mining approach 2016Using data mining techniques for profiling profitable hotel customers: An application of RFM analysis 2015An Efficient CRM-Data Mining Framework for the Prediction of Customer Behaviour 2013Customer relationship management in the hairdressing industry: An application of data mining techniques 2016Performing Customer Behavior Analysis using Big Data Analytics

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2022Performance Analysis of Different Machine Learning in Customer Prediction 2018A Systematic Approach to Customer Segmentation and Buyer Targeting for Profit Maximization

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