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Influence of Brands on Female Consumer's Buying Behaviour in Pakistan · Study

BookInfluence of Brands on Female Consumer's Buying Behaviour in Pakistan

Hareem Zeb2011

Book2011

Influence of Brands on Female Consumer's Buying Behaviour in Pakistan

Hareem Zeb · Kashif Rashid · M.Bilal Javeed

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Consumer Behavior in Brand Consumption and Identification Consumer Behavior and Marketing Influence Consumer Perception and Purchasing Behavior

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2013MALAYSIAN YOUNG CONSUMER PREFERENCES IN CHOOSING INTERNATIONAL FASHION BRAND 2016Effects of Advertisement on Consumer’s Buying Behaviour with References to FMCGs in Southern Punjab-Pakistan 2015Impact of Online and Conventional Advertisement on Consumer Buying Behaviour of Branded Garments 2016Impact of Advertising on Brand Awareness and Commitment in Female Apparel Industry 2015Does the Brand Name Matter to Purchase Decision? The Case of Mobile Phone 2015The Effect of Branding on Consumer Buying Behaviour among Textile Ghana Fabric Users in the Ho Municipality of Ghana 2014Consumer perception of brand trust online of clothing in Karachi: A case study of Gul Ahmed 2016Impact of Customer Self Concept and Life Style on Luxury GoodsPurchases: A Case of Females of Karachi

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Year2011

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Published2011-05-05

Languageen

Citations29

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ShelfConsumer Behavior in Brand Consumption and Identification

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openalex_workW2318028034

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