Articlebronze2014

Consumer perception of brand trust online of clothing in Karachi: A case study of Gul Ahmed

10 citations0/0 files storedJournal of Management Sciences

No readable copy stored yet — this record is metadata only.

No open-access location is known for this record yet.

Literature note Cite in a project Citation map

Consumer Behavior in Brand Consumption and Identification Digital Marketing and Social Media Consumer Behavior and Marketing Influence

Abstract

Journal of Management Sciences (JMS) is a biannual HEC Pakistan indexed research journal. JMS is a scholarly journal that publishes scientific research on the practice of management and its application in business. It is multidisciplinary in scope and interdisciplinary

Paper brief

Loading…

Cite this work

Citation unavailable for this work.

BibTeX RIS CSL-JSON

No public copy is stored for this record, so only the metadata is cited.

Citations in this library

Citation map →

Stored only when both papers are in the corpus — 10 citations exist upstream.

References

2001The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty 2003E-LOYALTY: YOUR SECRET WEAPON ON THE WEB 2003On-line trust: concepts, evolving themes, a model 2004What drives consumers to shop online? A literature review 2005Effects of consumer perceptions of brand experience on the web: brand familiarity, satisfaction and brand trust 2010The Effects of Shopping Orientations, Online Trust and Prior Online Purchase Experience toward Customers’ Online Purchase Intention 2004Factors influencing consumer perceptions of brand trust online 2000Expectations versus reality: a snapshot of consumer experiences with Internet retailing

Explore the map →

Papers that cite the same references — the relational fallback while embeddings are still backfilling.

Imported from OpenAlex (CC0) — nothing here is generated.