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E-LOYALTY: YOUR SECRET WEAPON ON THE WEB · Study

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ArticleE-LOYALTY: YOUR SECRET WEAPON ON THE WEB

Frederick F. Reichheld2003

Article2003

E-LOYALTY: YOUR SECRET WEAPON ON THE WEB

Frederick F. Reichheld · Phil Schefter

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Digital Marketing and Social Media Customer Service Quality and Loyalty Technology Adoption and User Behaviour

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2004The Theoretical Underpinnings of Customer Asset Management: A Framework and Propositions for Future Research 2002Measuring Switching Costs and the Determinants of Customer Retention in Internet-Enabled Businesses: A Study of the Online Brokerage Industry 2006The role of social presence in establishing loyalty in e-Service environments 2010The effect of perceived service quality dimensions on customer satisfaction, trust, and loyalty in e‐commerce settings 2004Influencing the online consumer's behavior: the Web experience 2008Internet Users’ Information Privacy-Protective Responses: A Taxonomy and a Nomological MODEL1 2005Psychological Contract Violation in Online Marketplaces: Antecedents, Consequences, and Moderating Role 2018THE EFFECT OF SOCIAL MEDIA MARKETING ACTIVITIES ON BRAND AWARENESS, BRAND IMAGE AND BRAND LOYALTY

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Year2003

Typearticle

Published2003-01-01

Languageen

Citations2,084

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ShelfDigital Marketing and Social Media

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