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Psychology of Judgment and Choice: A Theoretical Essay.
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  • 1991Experimental analysis of choice435 cited
  • 1978Theoretical Underpinnings of the Gravity Hypothesis97 cited
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  • 1973Metrics on spaces of finite trees88 cited
  • 1983Standardizing Variables in Multiplicative Choice Models86 cited
  • 1982A Descriptive Model of Consumer Information Search Behavior76 cited
  • 1972Research and Theory on the Learning of Probabilities72 cited
  • 2022Money-Pump Arguments68 cited
  • 1995Mathematical models of brand choice behavior68 cited
  • 2014Weighing Outcomes by Time or Against Time? Evaluation Rules in Intertemporal Choice62 cited
  • 1965Sequential patterns and maximizing.51 cited
  • 1993The impact of using forced decision‐making strategies on post‐decisional confidence43 cited
  • 2017Learning in settings with partial feedback and the wavy recency effect of rare events42 cited
  • 2003Superstitious responding and frequency matching in the positive bias and gambler’s fallacy effects

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40 cited
  • 1994A turning point in mathematical learning theory.35 cited