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ArticleThe image concept: Its place in consumer psychology

Theo B.C. Poiesz1989

Article1989

The image concept: Its place in consumer psychology

Theo B.C. Poiesz

122 citations·0/0 files stored·Journal of Economic Psychology

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Consumer Behavior in Brand Consumption and Identification Marketing and Advertising Strategies Consumer Behavior and Marketing Influence

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References

1975Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research 2025Advances in Consumer Research 2010THE PSYCHOLOGY OF PERSONAL CONSTRUCTS 1982The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun 1980Feeling and thinking: Preferences need no inferences.1982The need for cognition.2015Communication and Persuasion: Central and Peripheral Routes to Attitude Change 2013Imagery and Verbal Processes

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Year1989

Typearticle

Published1989-01-01

VenueJournal of Economic Psychology

ISSN-L0167-4870

Languageen

Citations122

Files0 public / 0

ShelfConsumer Behavior in Brand Consumption and Identification

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doi10.1016/0167-4870(89)90038-x

openalex_workW2014508414

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