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The image concept: Its place in consumer psychology

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References

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2025Advances in Consumer Research13,264 cited
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1982The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun8,274 cited
1980Feeling and thinking: Preferences need no inferences.8,070 cited
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2015Communication and Persuasion: Central and Peripheral Routes to Attitude Change4,993 cited
2013Imagery and Verbal Processes4,142 cited
1972Imagery and Verbal Processes3,246 cited
1971The Theory of Buyer Behavior2,797 cited
1968Readings in Attitude Theory and Measurement2,124 cited
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1987The Role of Imagery in Information Processing: Review and Extensions1,279 cited
1982Affective and Cognitive Factors in Preferences1,071 cited
1988Communication and Persuasion: Central and Peripheral Routes to Attitude Change1,011 cited
1984An Examination of Consumer Decision Making for a Common Repeat Purchase Product

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776 cited

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2011The Multi‐Sensory Sort (MuSeS)20 cited
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2014The Country of Origin Effect on Brazilian Beef Trade in Europe: The Moderating Role of Gender, Age, and Product Involvement19 cited
2011The role of credibility and perceived image of supermarket stores as valuable providers of over-the-counter drugs17 cited