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ArticleBrand Image and Brand Usage

Charles Channon1970

Article1970

Brand Image and Brand Usage

Charles Channon · Andrew S. C. Ehrenberg

163 citations·0/0 files stored·Journal of Marketing Research

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Consumer Behavior in Brand Consumption and Identification Marketing and Advertising Strategies Consumer Behavior and Marketing Influence

Abstract

The proportion of people who express an attitude about a given brand generally depends on how recently they have used the brand.

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1992Truth in Marketing Theory and Research: An Alternative Perspective 2008Brand extension feedback: The role of advertising 1997The variability of attitudinal repeat-rates 1990Robust Measures of Consumer Brand Beliefs 2007Evidence concerning the Importance of Perceived Brand Differentiation 2019Moderating effects of prior brand usage on visual attention to video advertising and recall: An eye-tracking investigation 2018Mapping touchpoint exposure in retailing 2014Beyond brand attitude: Individual drivers of purchase for symbolic cobranded products

Details

Year1970

Typearticle

Published1970-08-01

VenueJournal of Marketing Research

ISSN-L0022-2437

Languageen

Citations163

Files0 public / 0

ShelfConsumer Behavior in Brand Consumption and Identification

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doi10.1177/002224377000700304

openalex_workW2319178673

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