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Cited by

• 1992Truth in Marketing Theory and Research: An Alternative Perspective144 cited
• 2008Brand extension feedback: The role of advertising131 cited
• 1997The variability of attitudinal repeat-rates128 cited
• 1990Robust Measures of Consumer Brand Beliefs116 cited
• 2007Evidence concerning the Importance of Perceived Brand Differentiation110 cited
• 2019Moderating effects of prior brand usage on visual attention to video advertising and recall: An eye-tracking investigation95 cited
• 2018Mapping touchpoint exposure in retailing88 cited
• 2014Beyond brand attitude: Individual drivers of purchase for symbolic cobranded products68 cited
• 2012Modeling mental market share63 cited
• 2021Relationship Analysis among Apparel Brand Image, Self-Congruity, and Consumers’ Purchase Intention62 cited
• 2000Descriptive and evaluative attributes: what relevance to marketers?60 cited
• 1994Theory or Well-Based Results: Which Comes First?55 cited
• 2010A longitudinal examination of the effects of retailer–manufacturer brand alliances: The role of perceived fit54 cited
• 1994Review52 cited
• 2008