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Establishing and Maintaining Customer Relationships in Commercial Health and Fitness Centers in South Africa
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Establishing and Maintaining Customer Relationships in Commercial Health and Fitness Centers in South Africa (2012)Establishing and Maintaining Customer Rel…Customer Switching Behavior in Online Services: An Exploratory Study of the Role of Selected Attitudinal, Behavioral, and Demographic Factors (2001)Customer Switching Behavior i…Sports Marketing: A Strategic Perspective (1998)Sports Marketing: A Strategic…Customer lifetime valuation to support marketing decision making (1997)Customer lifetime valuation t…The value concept and relationship marketing (1996)The value concept and relatio…The loyalty effect: the hidden force behind growth, profits, and lasting value (1996)The loyalty effect: the hidde…The loyalty effect: The hidden force behind growth, profits, and lasting value (1996)The loyalty effect: The hidde…Relationship marketing: Bringing quality, customer service and marketing together (1995)Relationship marketing: Bring…Relationship Marketing of Services--Growing Interest, Emerging Perspectives (1995)Relationship Marketing of Ser…Customer Switching Behavior in Service Industries: An Exploratory Study (1995)Customer Switching Behavior i…Market orientation, customer value, and superior performance (1994)Market orientation, customer …From Marketing Mix to Relationship Marketing: Towards a Paradigm Shift in Marketing (1994)From Marketing Mix to Relatio…Exploiting Niches Using Relationship Marketing (1992)Exploiting Niches Using Relat…Relationship approach to marketing in service contexts: The marketing and organizational behavior interface (1990)Relationship approach to mark…Delivering quality service: balancing customer perceptions and expectations (1990)Delivering quality service: b…A Gap Analysis of Professional Service Quality (1989)A Gap Analysis of Professiona…Management. Tasks, Responsibilities, Practices. (1975)Management. Tasks, Responsibi…Marketing Management: Analysis, Planning and Control (1973)Relationship Quality in Services Selling: An Interpersonal Influence Perspective (1990)Service management and marketing: managing the moments of truth in service competition (1990)From Marketing Mix to Relationship Marketing (1994)The evolution of relationship marketing (1995)The employer brand (1996)A Conceptual Model of Service Quality and Its Implications for Future Research (1985)Servqual : a multiple-item scale for measuring customer perceptions of service quality (1986)SERVQUAL: A multiple-Item Scale for measuring consumer perceptions of service quality (1988)Going to Extremes: Managing Service Encounters and Assessing Provider Performance (1995)SERVQUAL revisited: a critical review of service quality (1996)Performance-only measurement of service quality: a replication and extension (2002)Market Orientation: The Construct, Research Propositions, and Managerial Implications (1990)The Effect of a Market Orientation on Business Profitability (1990)Customer orientation and performance: a study of SMEs (1998)The Impact of Market Orientation, Product Advantage, and Launch Proficiency on New Product Performance and Organizational Performance (2004)The Core Competence of the Corporation (2006)Best-Worst Scaling: Theory, Methods and Applications (2015)Zero defections: quality comes to services. (1990)Measuring Service Quality: A Reexamination and Extension (1992)Relational Benefits in Services Industries: The Customer's Perspective (1998)A Model of Customer Satisfaction with Service Encounters Involving Failure and Recovery (1999)Self-Service Technologies: Understanding Customer Satisfaction with Technology-Based Service Encounters (2000)The Discovery of Grounded Theory (2017)Competitive Advantage: Creating and Sustaining Superior Performance (1985)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Customer satisfaction with services: putting perceived value into the equation (2000)Customer repurchase intention (2003)Value dimensions, perceived value, satisfaction and loyalty: an investigation of university students’ travel behaviour (2005)The Structure of Scientific Revolutions (1963)Markets and Hierarchies: Analysis and Antitrust Implications. (1976)Tourism image, evaluation variables and after purchase behaviour: inter-relationship (2001)The New Public Governance? 1 (2006)American Economic Review (2019)The Commitment-Trust Theory of Relationship Marketing (1994)Understanding Relationship Marketing Outcomes (2002)Do social media marketing activities enhance customer equity? An empirical study of luxury fashion brand (2011)The Behavioral Consequences of Service Quality (1996)Corporate Social Responsibility, Customer Satisfaction, and Market Value (2006)The Modern Corporation: Origins, Evolution, Attributes. (1981)Strategy and Structure: (1986)Customer-led and market-oriented: let’s not confuse the two (1998)The Asymmetric Impact of Negative and Positive Attribute-Level Performance on Overall Satisfaction and Repurchase Intentions (1998)A Multiple-Layer Model of Market-Oriented Organizational Culture: Measurement Issues and Performance Outcomes (2000)CB-SEM vs PLS-SEM methods for research in social sciences and technology forecasting (2021)
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References

  • 1990Delivering quality service: balancing customer perceptions and expectations3,870 cited
  • 1995Relationship Marketing of Services--Growing Interest, Emerging Perspectives3,167 cited
  • 1995Customer Switching Behavior in Service Industries: An Exploratory Study2,903 cited
  • 1994From Marketing Mix to Relationship Marketing: Towards a Paradigm Shift in Marketing2,349 cited
  • 1996The value concept and relationship marketing2,180 cited
  • 1975Management. Tasks, Responsibilities, Practices.2,132 cited
  • 1996The loyalty effect: The hidden force behind growth, profits, and lasting value1,430 cited
  • 1990Relationship approach to marketing in service contexts: The marketing and organizational behavior interface1,327 cited
  • 1989A Gap Analysis of Professional Service Quality1,123 cited
  • 1994Market orientation, customer value, and superior performance838 cited
  • 1995Relationship marketing: Bringing quality, customer service and marketing together827 cited
  • 2001Customer Switching Behavior in Online Services: An Exploratory Study of the Role of Selected Attitudinal, Behavioral, and Demographic Factors527 cited
  • 1996The loyalty effect: the hidden force behind growth, profits, and lasting value526 cited
  • 1997Customer lifetime valuation to support marketing decision making487 cited

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  • 1992Exploiting Niches Using Relationship Marketing464 cited
  • 1998Sports Marketing: A Strategic Perspective449 cited
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