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John B. Watson at J. Walter Thompson: The Legitimation of “Science” in Advertising
10 references·16 citing·30 second hop
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this work references cited by second hop

References

  • 1913Psychology as the behaviorist views it.3,229 cited
  • 1985Advertising the American Dream1,298 cited
  • 1937A History of Psychology in Autobiography857 cited
  • 1966The Search for Order, 1877-1920826 cited
  • 1978America by Design: Science, Technology, and the Rise of Corporate Capitalism759 cited
  • 1978America by Design: Science, Technology, and the Rise of Corporate Capitalism571 cited
  • 1976The History of Marketing Thought369 cited
  • 1986The Control Revolution320 cited
  • 1983The making of modern advertising288 cited
  • 1928The ways of behaviorism76 cited

Cited by

  • 2010Brand society: how brands transform management and lifestyle189 cited
  • 2010Brand Society182 cited
  • 2001Assessing Advertising Creativity Using the Creative Product Semantic Scale158 cited
  • 2017Consumption and teleoaffective formations: Consumer culture and commercial communications93 cited
  • 2011The subsiding sizzle of advertising history62 cited
  • 2014Historical research in marketing theory and practice: a review essay

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62 cited
  • 2008Discovering the Consumer47 cited
  • 1991What Do People Do With Advertising?38 cited
  • 2021Consumer Collectives: A History and Reflections on Their Future35 cited
  • 2021Markets, infrastructures and infrastructuring markets31 cited
  • 1999Putting Foreign Consumers on the Map: J. Walter Thompson's Struggle with General Motors' International Advertising Account in the 1920s29 cited
  • 2013Realizing marketplace opportunity: How research on the black consumer market influenced mainstream marketers, 1920-197021 cited
  • 1993Advertising Research in the Pre-Depression Years: A Cultural History15 cited
  • 2010A History of Historical Research in Marketing13 cited
  • 2008A Fateful Triangle? Tales of Art, Commerce, and Science from the Irish Advertising Field10 cited
  • 2023Rethinking Harlow Gale: The Psychical Influences on His Contributions to Advertising and Their Enduring Reverberations10 cited