Evidence of Online Shopping: A Consumer Perspective

Abstract

Although electronic commerce (e-retailing) has received considerable research attentions these years, little research has examined the effect of e-commerce's Web presentation on retail customer shopping experiences for Jordanian online retail shoppers. Five factors were employed to define their effect on the purchase decision through internet. Questionnaire used to collect data, and distributed to a stratified sample of 215 respondents. Data for 181 questionnaires were valid and analyzed by using descriptive and analytical statistics. We found that promotion (r = 0.344) and security (r = 0.316) are the most influential factors on consumer purchase decision through internet while eprice(r=0.028) was not related significantly with the consumer purchasing decision. The Infrastructure for internet (r = 0.175) and product and service characteristics (r = 0.264) were moderately related to the consumer’ decision process.

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