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The Effect of Brand Love, Brand Management, and Word-of-Mouth on Brand Management · Study

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ArticleThe Effect of Brand Love, Brand Management, and Word-of-Mouth on Brand Management

전홍식2011

OA

Articlehybrid2011

The Effect of Brand Love, Brand Management, and Word-of-Mouth on Brand Management

전홍식 · 김대영

5 citations·0/0 files stored·The e-Business Studies

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Consumer Behavior in Brand Consumption and Identification Marketing and Advertising Strategies Digital Marketing and Social Media

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References

1994The Commitment-Trust Theory of Relationship Marketing 1980Significance tests and goodness of fit in the analysis of covariance structures.1980A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions 1999Whence Consumer Loyalty?1988Possessions and the Extended Self 1980Feeling and thinking: Preferences need no inferences.1998Consumers and Their Brands: Developing Relationship Theory in Consumer Research 2001The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty

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Details

Year2011

Typearticle

Published2011-06-01

VenueThe e-Business Studies

ISSN-L1229-9936

Languageen

Citations5

Files0 public / 0

ShelfConsumer Behavior in Brand Consumption and Identification

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doi10.15719/geba.12.2.201106.199

openalex_workW2321232652

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