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The Effect of Brand Love, Brand Management, and Word-of-Mouth on Brand Management
16 references·0 citing·39 second hopsampled
The Effect of Brand Love, Brand Management, and Word-of-Mouth on Brand Management (2011)The Effect of Brand Love, Brand Managemen…The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)The Chain of Effects from Bra…Whence Consumer Loyalty? (1999)Whence Consumer Loyalty?Consumers and Their Brands: Developing Relationship Theory in Consumer Research (1998)Consumers and Their Brands: D…An Examination of the Nature of Trust in Buyer-Seller Relationships (1997)An Examination of the Nature …The Commitment-Trust Theory of Relationship Marketing (1994)The Commitment-Trust Theory o…Determinants of Long-Term Orientation in Buyer-Seller Relationships (1994)Determinants of Long-Term Ori…Customer Loyalty: Toward an Integrated Conceptual Framework (1994)Customer Loyalty: Toward an I…Factors Affecting Trust in Market Research Relationships (1993)Factors Affecting Trust in Ma…A review and meta-analysis of the antecedents, correlates, and consequences of organizational commitment. (1990)A review and meta-analysis of…A Model of Distributor Firm and Manufacturer Firm Working Partnerships (1990)A Model of Distributor Firm a…Possessions and the Extended Self (1988)Possessions and the Extended …Dimensions of Consumer Expertise (1987)Dimensions of Consumer Expert…Hedonic Consumption: Emerging Concepts, Methods and Propositions (1982)Hedonic Consumption: Emerging…Significance tests and goodness of fit in the analysis of covariance structures. (1980)Significance tests and goodne…Feeling and thinking: Preferences need no inferences. (1980)Feeling and thinking: Prefere…A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions (1980)A Cognitive Model of the Ante…Social Behavior: Its Elementary Forms (1963)Social Indicators of Well-Being (1976)Measuring Service Quality: A Reexamination and Extension (1992)Understanding Information Systems Continuance: An Expectation-Confirmation Model1 (2001)Advances in Consumer Research (2025)The Market for "Lemons": Quality Uncertainty and the Market Mechanism (1970)Structural equation modeling in practice: A review and recommended two-step approach. (1988)Comparative fit indexes in structural models. (1990)Consumer Acceptance of Electronic Commerce: Integrating Trust and Risk with the Technology Acceptance Model (2003)Trust and TAM in Online Shopping: An Integrated Model1 (2003)The Repertoire of Nonverbal Behavior: Categories, Origins, Usage, and Coding (1969)Subjective Well-Being (1984)The Elaboration Likelihood Model of Persuasion (1986)Prospect theory: An analysis of decision under risk (1988)SWOT ANALYSIS: A THEORETICAL REVIEW (2017)ФАКТОРЫ ПСИХОЛОГИЧЕСКОГО БЛАГОПОЛУЧИЯ ЛЮДЕЙ ПОЖИЛОГО ВОЗРАСТА (2026)The Principles of Psychology (1891)Attachment and Loss (1969)The Evolution of Reciprocal Altruism (1971)Dimensions of Brand Personality (1997)Competitive Strategy: Techniques for Analyzing Industries and Competitors (1980)Understanding Attitudes and Predicting Social Behavior (1980)A Conceptual Model of Service Quality and Its Implications for Future Research (1985)Whence Consumer Loyalty? (1999)Developing Buyer-Seller Relationships (1987)Basics of Qualitative Research (1992)Understanding Customer Experience Throughout the Customer Journey (2016)Estimating Nonresponse Bias in Mail Surveys (1977)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Consumer–Company Identification: A Framework for Understanding Consumers’ Relationships with Companies (2003)Some antecedents and outcomes of brand love (2006)Using PLS Path Modeling for Assessing Hierarchical Construct Models: Guidelines and Empirical Illustration1 (2009)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)A General Approach to Confirmatory Maximum Likelihood Factor Analysis (1969)A Reliability Coefficient for Maximum Likelihood Factor Analysis (1973)Assessing Reliability and Stability in Panel Models (1977)Cutoff criteria for fit indexes in covariance structure analysis: Conventional criteria versus new alternatives (1999)Assessing the effects of quality, value, and customer satisfaction on consumer behavioral intentions in service environments (2000)Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the Internet? (2004)
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References

  • 1994The Commitment-Trust Theory of Relationship Marketing23,031 cited
  • 1980Significance tests and goodness of fit in the analysis of covariance structures.19,266 cited
  • 1980A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions15,223 cited
  • 1999Whence Consumer Loyalty?10,801 cited
  • 1988Possessions and the Extended Self9,145 cited
  • 1980Feeling and thinking: Preferences need no inferences.8,070 cited
  • 1998Consumers and Their Brands: Developing Relationship Theory in Consumer Research7,650 cited
  • 2001The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty7,033 cited
  • 1997An Examination of the Nature of Trust in Buyer-Seller Relationships6,837 cited
  • 1994Customer Loyalty: Toward an Integrated Conceptual Framework6,761 cited
  • 1994Determinants of Long-Term Orientation in Buyer-Seller Relationships6,728 cited
  • 1990A review and meta-analysis of the antecedents, correlates, and consequences of organizational commitment.6,147 cited
  • 1990A Model of Distributor Firm and Manufacturer Firm Working Partnerships5,824 cited
  • 1982Hedonic Consumption: Emerging Concepts, Methods and Propositions5,649 cited
  • 1987

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Dimensions of Consumer Expertise
4,376 cited
  • 1993Factors Affecting Trust in Market Research Relationships3,657 cited
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