Articlehybrid2007

Sponsoringwirkung auf Einstellung und Kaufabsicht

13 citations0/0 files storedMarketing ZFP

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Consumer Behavior in Brand Consumption and Identification Marketing and Advertising Strategies Digital Marketing and Social Media

Abstract

Marketing ZFP is a platform for the academic dialog between marketing science and marketing practice. It offers critical depictions of the newest developments in the central areas of marketing science and marketing practice. Thereby, Marketing ZFP dedicates itself particularly to the transfer of methodological knowledge into practice.

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2008Relevanz von Sponsoring — wann sich das Engagement wirklich lohnt 2009Efecto del Patrocinio de la Copa América en las percepciones de Luis Vuitton: una perspectiva internacional

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