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Sponsoringwirkung auf Einstellung und Kaufabsicht
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Sponsoringwirkung auf Einstellung und Kaufabsicht (2007)Sponsoringwirkung auf Einstellung und Kau…Efecto del Patrocinio de la Copa América en las percepciones de Luis Vuitton: una perspectiva internacional (2009)Efecto del Patrocinio de la C…Relevanz von Sponsoring — wann sich das Engagement wirklich lohnt (2008)Relevanz von Sponsoring — wan…The Psychology of Interpersonal Relations. (1958)Exposure and affect: Overview and meta-analysis of research, 1968-1987. (1989)The Dimensionality of Consumption Emotion Patterns and Consumer Satisfaction (1991)Attitudinal effects of mere exposure. (1968)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)A model of image creation and image transfer in event sponsorship (1997)„Die dunkle Seite des Sponsoring“ – Unliebsame Effekte von Rivalität auf die Sponsorenmarke (2012)Sponsoring Sports Teams with Low Media Exposure: An Exploratory Investigation on Small and Medium Sized B2B Firms (2017)
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  • 2008Relevanz von Sponsoring — wann sich das Engagement wirklich lohnt9 cited
  • 2009Efecto del Patrocinio de la Copa América en las percepciones de Luis Vuitton: una perspectiva internacional6 cited

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