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Societal Adaptation: A New Challenge for Marketing

114 citations0/0 files storedJournal of Marketing

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Environmental Sustainability in Business Corporate Social Responsibility and Sustainability Consumer Behavior and Market Dynamics

Abstract

Is a marketing system that maximizes individual choice and stresses individual satisfaction anachronistic in a world with growing awareness of its limited environmental resources? The author believes marketing is about to undergo a profound change by shifting its emphasis to nonmaterial consumption and societal considerations. Several ways are suggested in which marketing might adapt to the changed circumstances brought about by environmental pressures.

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1988The marketing challenge: Towards being profitable and socially responsible 1990Environmental attitudes and knowledge 1996Setting socially responsible marketing objectives 2015When Materialists Intend to Resist Consumption: The Moderating Role of Self-Control and Long-Term Orientation 2016Staff–student collaboration: student learning from working together to enhance educational practice in higher education 2015Integrating social issues and customer engagement to drive loyalty in a service organisation 2003Entrepreneurship Policy and the Strategic Management of Places 1984Marketing's "Scarlet Letter": The Theory and Practice of Corrective Advertising

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