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Cited by

• 1988The marketing challenge: Towards being profitable and socially responsible149 cited
• 1990Environmental attitudes and knowledge125 cited
• 1996Setting socially responsible marketing objectives107 cited
• 2015When Materialists Intend to Resist Consumption: The Moderating Role of Self-Control and Long-Term Orientation75 cited
• 2015Integrating social issues and customer engagement to drive loyalty in a service organisation73 cited
• 2016Staff–student collaboration: student learning from working together to enhance educational practice in higher education73 cited
• 2003Entrepreneurship Policy and the Strategic Management of Places72 cited
• 1984Marketing's "Scarlet Letter": The Theory and Practice of Corrective Advertising70 cited
• 1994The impact of organizational values, goals, and climate on marketing effectiveness70 cited
• 1996Counterculture, Criticisms, and Crisis: Assessing the Effect of the Sixties on Marketing Thought61 cited
• 1985Dangerous territory: The societal marketing concept revisited54 cited
• 1996Conceptual foundations of marketing and marketing theory50 cited
• 1978Is it time to discard the marketing concept?44 cited
• 2019Corporate social responsibility in marketing: a review of the state-of-the-art literature