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The impact of organizational values, goals, and climate on marketing effectiveness · Study

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ArticleThe impact of organizational values, goals, and climate on marketing effectiveness

Mark G. Dunn1994

Article1994

The impact of organizational values, goals, and climate on marketing effectiveness

Mark G. Dunn · David Norburn · Sue Birley

70 citations·0/0 files stored·Journal of Business Research

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Organizational Management and Innovation Marketing and Advertising Strategies Organizational Strategy and Culture

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References

1977Estimating Nonresponse Bias in Mail Surveys 1990The Effect of a Market Orientation on Business Profitability 1990Market Orientation: The Construct, Research Propositions, and Managerial Implications 1982Mail and Telephone Surveys: The Total Design Method.1979Mail and Telephone Surveys: The Total Design Method.1990The Effect of a Market Orientation on Business Profitability 1983Corporate cultures: The rites and rituals of corporate life 1989Organizational Culture and Marketing: Defining the Research Agenda

Cited by

2014Reaching the breaking point: a dynamic process theory of business-to-business customer defection 2006Customer‐focus and business performance: the study of food and beverages organizations in Nigeria 1999Thriving on Turbulence 1999Marketing Effectiveness and Customer Retention in the Service Sector 2009An exploratory study of the influence of firm market orientation on salesperson adaptive selling, customer orientation, interpersonal listening in personal selling and salesperson consulting behaviors

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1997The Market Orientation Construct: Measurement and Scaling Issuesarticle · 11 shared references 1995Measuring market orientation: some evidence on Narver and Slater's three-component scalearticle · 10 shared references 2002Market orientation in servicearticle · 10 shared references 1997Linking Customer Service Orientation to Competitive Performance: Does the Marketing Concept Really Work?article · 10 shared references 2005The influence of top management team functional diversity on strategic orientations: The moderating role of environmental turbulence and inter-functional coordinationarticle · 9 shared references 2003Market orientation and business performance in a Chinese business environmentarticle · 9 shared references

Details

Year1994

Typearticle

Published1994-06-01

VenueJournal of Business Research

ISSN-L0148-2963

Languageen

Citations70

Files0 public / 0

ShelfOrganizational Management and Innovation

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doi10.1016/0148-2963(94)90032-9

openalex_workW1999680251

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1999Marketing Culture and Performance in UK Service Firms

2011THE ORGANIZATIONAL CULTURE OF FAMILY FIRMS AS A KEY FACTOR OF COMPETITIVENESS / PAGRINDINIS ŠEIMOS ĮMONIŲ KONKURENCINGUMO VEIKSNYS – ORGANIZACINĖ KULTŪRA

1996A development of the domain of marketing planning