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The impact of organizational values, goals, and climate on marketing effectiveness

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References

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1972The Present Status of The Marketing Concept364 cited

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1981The misuse of marketing: An American tragedy281 cited

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2006Customer‐focus and business performance: the study of food and beverages organizations in Nigeria54 cited
1999Thriving on Turbulence49 cited
1999Marketing Effectiveness and Customer Retention in the Service Sector42 cited
2009An exploratory study of the influence of firm market orientation on salesperson adaptive selling, customer orientation, interpersonal listening in personal selling and salesperson consulting behaviors41 cited
1999Marketing Culture and Performance in UK Service Firms36 cited
1996A development of the domain of marketing planning31 cited
2011THE ORGANIZATIONAL CULTURE OF FAMILY FIRMS AS A KEY FACTOR OF COMPETITIVENESS / PAGRINDINIS ŠEIMOS ĮMONIŲ KONKURENCINGUMO VEIKSNYS – ORGANIZACINĖ KULTŪRA31 cited
1999Assessing organizational attributes contributing to marketing excellence in American professional sport franchises30 cited
1998Do internal departmental relationships influence buyers’ expectations about external supply partnerships?29 cited
2000Marketing Culture and Business Performance in the Airline Industry21 cited
2005Framing marketing effectiveness as a process and outcome15 cited
1999Construcción de un modelo de orientación al mercado en las administraciones públicas7 cited