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Dangerous territory: The societal marketing concept revisited · Study

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ArticleDangerous territory: The societal marketing concept revisited

John F. Gaski1985

Article1985

Dangerous territory: The societal marketing concept revisited

54 citations·0/0 files stored·Business Horizons

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Corporate Social Responsibility and Sustainability Corporate Social Responsibility Reporting Ethics in Business and Education

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References

200261. Capitalism and Freedom 1973Marketing Management: Analysis, Planning and Control 1963Capitalism and Freedom 1958Management in the 1980's 1981Private Management and Public Policy 1971The Faltering Marketing Concept 1975Five propositions for social responsibility 1971Societal Adaptation: A New Challenge for Marketing

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2012Consumer Responses to CSR Driven Microfinance Strategy of Banks-An Empirical Investigation Based on India 2020The Powers and Perils of Societal Advertising 2005Intrusive Promotion as Market Failure: How Should Society Impact Marketing?1998Cynical Segmentation of Environmental Markets: The Product of Marketers' Dispositions or Corporate Demands?2001Normative Marketing Ethics Redux, Incorporating a Reply to Smith 2001Appreciating, understanding and applying universal moral principles

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Details

Year1985

Typearticle

Published1985-07-01

VenueBusiness Horizons

ISSN-L0007-6813

Languageen

Citations54

Files0 public / 0

ShelfCorporate Social Responsibility and Sustainability

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doi10.1016/0007-6813(85)90021-7

openalex_workW2039437256

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