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John F. Gaski · Study

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John F. Gaski

15 works· latest 2020· 1 institutionscluster: provisionalORCID 0000-0003-2809-0602

h-index13

i1014

Citations3,248

Works here15

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Most cited in this library

The Theory of Power and Conflict in Channels of Distribution1984 · 1,279 citations
The Differential Effects of Exercised and Unexercised Power Sources in a Marketing Channel1985 · 871 citations
Interrelations among a Channel Entity's Power Sources: Impact of the Exercise of Reward and Coercion on Expert, Referent, and Legitimate Power Sources1986 · 311 citations
The Index of Consumer Sentiment toward Marketing1986 · 250 citations
Interrelations among a Channel Entity's Power Sources: Impact of the Exercise of Reward and Coercion on Expert, Referent, and Legitimate Power Sources1986 · 155 citations

Works

15 shown

A history of brand misdefinition – with corresponding implications for mismeasurement and incoherent brand theory

Journal of Product & Brand Management·2020·1 author

16citations

Applied Behavioral Economics and Mental Health

Elsevier eBooks·2015·1 author·other

0citations

Financial Disclosure and Customer Satisfaction: Do Companies Talking the Talk Actually Walk the Walk?

Journal of Business Ethics·2015·3 authors·Open access

30citations

To Serve Man: A Marketing Manifesto (and an Article That Should Not Have Been Necessary)

Journal of Public Policy & Marketing·2012·1 author

18citations

The Index of Consumer Sentiment toward Marketing: Validation, Updated Results, and Demographic Analysis

Journal of Consumer Policy·2008·1 author

25citations

National Aggregate Consumer Sentiment toward Marketing: A Thirty‐Year Retrospective and Analysis

Journal of Consumer Research·2005·2 authors

58citations

Normative Marketing Ethics Redux, Incorporating a Reply to Smith

Journal of Business Ethics·2001·1 author

12citations

Does Marketing Ethics Really Have Anything to Say? – A Critical Inventory of the Literature

Journal of Business Ethics·1999·1 author

124citations

Distribution Channels: A Validation Study

International Journal of Physical Distribution & Materials Management·1988·1 author

45citations

The Index of Consumer Sentiment toward Marketing

Journal of Marketing·1986·2 authors

250citations

Interrelations among a Channel Entity's Power Sources: Impact of the Exercise of Reward and Coercion on Expert, Referent, and Legitimate Power Sources

Journal of Marketing Research·1986·1 author

311citations

Interrelations among a Channel Entity's Power Sources: Impact of the Exercise of Reward and Coercion on Expert, Referent, and Legitimate Power Sources

Journal of Marketing Research·1986·1 author

155citations

Dangerous territory: The societal marketing concept revisited

Business Horizons·1985·1 author

54citations

The Differential Effects of Exercised and Unexercised Power Sources in a Marketing Channel

Journal of Marketing Research·1985·2 authors

871citations

The Theory of Power and Conflict in Channels of Distribution

Journal of Marketing·1984·1 author

1,279citations